Stoon Mag

Editorial

Stoon Mag was a magazine created to generate excitement among locals and support the struggling community. It's first edition started as a piece to recognize the community and grew to be so much more.

The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept

After a long winter during a global pandemic tourism, intrigue, and the economy was taking a hit in my hometown, Saskatoon. Stoon Issue 02 was created to promote small restaurants, showcase local writers, and it was sold to raise money for the local food bank.

Design concept

After a long winter during a global pandemic tourism, intrigue, and the economy was taking a hit in my hometown, Saskatoon. Stoon Issue 02 was created to promote small restaurants, showcase local writers, and it was sold to raise money for the local food bank.

The Design Challenge

Concept

After a long winter during a global pandemic tourism, intrigue, and the economy was taking a hit in my hometown, Saskatoon. Stoon Issue 02 was created to promote small restaurants, showcase local writers, and it was sold to raise money for the local food bank.

The Process

Brand Guidelines

Over 500 hours of work in a span of 3 months was done to plan, coordinate, photograph, design, promote, sell, and deliver for Issue 02 alone. Issue 01(Yellow) was made during my editorial class and aimed to recognize some of Saskatoon's hidden gems. For Issue 02 (Red) I spoke to my peers and contacted locals to write for issue 02. I then arranged meetings with my team of 6 for content creation. Along with the design and distribution, I managed web design, social media, packaging, delivery, manufacturer communication, and all promotional work.

Research

The Solution

Video Stills

The Process

Brand Guidelines

Over 500 hours of work in a span of 3 months was done to plan, coordinate, photograph, design, promote, sell, and deliver for Issue 02 alone. Issue 01(Yellow) was made during my editorial class and aimed to recognize some of Saskatoon's hidden gems. For Issue 02 (Red) I spoke to my peers and contacted locals to write for issue 02. I then arranged meetings with my team of 6 for content creation. Along with the design and distribution, I managed web design, social media, packaging, delivery, manufacturer communication, and all promotional work.

PROJECT SPOTLIGHT