School of Artisan Food

Branding
Communication

Students were asked to choose an institution to create a new corporate identity and guideline document for over 12 weeks. I chose the School of Artisan Food, a non-profit culinary institution, located in North Nottinghamshire, England. This served as a great opportunity to explore the world of corporate identity design.

The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept

In the highly digital world of today, I noticed that the School of Artisan Food’s digital presence has the opportunity to be elevated to match its highly reputable in-person experience. Additionally, within the vast market of culinary institutions, the School of Artisan Food has the potential of standing out through branding that reflects its unique niche, goals and expertise within the artisan food realm. I sought to create a brand identity that is memorable, sophisticated, welcoming and exciting.

Design concept

In the highly digital world of today, I noticed that the School of Artisan Food’s digital presence has the opportunity to be elevated to match its highly reputable in-person experience. Additionally, within the vast market of culinary institutions, the School of Artisan Food has the potential of standing out through branding that reflects its unique niche, goals and expertise within the artisan food realm. I sought to create a brand identity that is memorable, sophisticated, welcoming and exciting.

The Design Challenge

Concept

In the highly digital world of today, I noticed that the School of Artisan Food’s digital presence has the opportunity to be elevated to match its highly reputable in-person experience. Additionally, within the vast market of culinary institutions, the School of Artisan Food has the potential of standing out through branding that reflects its unique niche, goals and expertise within the artisan food realm. I sought to create a brand identity that is memorable, sophisticated, welcoming and exciting.

The Process

Brand Guidelines

The school’s new guidelines document allows the institution to seamlessly and consistently apply their new branding to both digital and physical mediums, providing them with a variety of real-world applications. It also provides lots of digital applications to help elevate the institution's online presence. It provides fresh and exciting fluid elements and a primary and secondary palette for versatility. From logo do’s and don'ts to print measurements the guidelines document is practical and extensive.

Research

The Solution

Video Stills

The Process

Brand Guidelines

The school’s new guidelines document allows the institution to seamlessly and consistently apply their new branding to both digital and physical mediums, providing them with a variety of real-world applications. It also provides lots of digital applications to help elevate the institution's online presence. It provides fresh and exciting fluid elements and a primary and secondary palette for versatility. From logo do’s and don'ts to print measurements the guidelines document is practical and extensive.

PROJECT SPOTLIGHT