PAWA : A Comic App That Serves to Empower Women

Branding
Interactive

An application designed to delegate comics/webtoons that promote women in a positive light and not under the male gaze.

The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept

The purpose of PAWA is to promote a healthy and safe platform for women and girls who wish to read female-friendly graphic novels. The brand aims to showcase that through the means of the application, social media, and event booth that will be at comic con.

Design concept

The purpose of PAWA is to promote a healthy and safe platform for women and girls who wish to read female-friendly graphic novels. The brand aims to showcase that through the means of the application, social media, and event booth that will be at comic con.

The Design Challenge

Concept

The purpose of PAWA is to promote a healthy and safe platform for women and girls who wish to read female-friendly graphic novels. The brand aims to showcase that through the means of the application, social media, and event booth that will be at comic con.

The Process

Brand Guidelines

PAWA consists of a neutral-tone and playful colour palette along with a bold typeface that allows the essence of the app to shine through. It is structured like most webtoon applications and embodies a similar structure and focus.

Research

The Solution

Video Stills

The Process

Brand Guidelines

PAWA consists of a neutral-tone and playful colour palette along with a bold typeface that allows the essence of the app to shine through. It is structured like most webtoon applications and embodies a similar structure and focus.