Otomi

Typography

Inspired by the repeated tear drop shapes present in the traditional embroidery style of the Otomi people of Southern Mexico, the typeface uses a stencil-like design that is reminiscent of the painted street signs seen in bodegas, stores and restaurants and is therefore suited for branding that is filled with personality.

The Design Challenge

Concept

Research

The Solution

Video Stills

The Process

Brand Guidelines

PROJECT SPOTLIGHT