Matsuri Plum Liqueur

Branding
Packaging

Matsuri is an Umeshu set that serves as an excellent introduction to an iconic summer drink. Featuring small-batch Ontario Ume plum liqueur, the set includes a cocktail kit and recipe cards in a beautiful and ergonomic container, making it the perfect gift to enjoy all the flavours of the season.

The Design Challenge

Concept

Research

The Solution

Video Stills

The Process

Brand Guidelines