LOFY
Branding
LOFY is a lifestyle-sharing platform that focuses on bringing the local community together. The website allows users and social influencers to post and share product reviews, travel blogs, and lifestyle stories via short videos and photos.
The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept
Design concept
The Design Challenge
Concept
The Process
Brand Guidelines
Research
The Solution
Video Stills
The Process
Brand Guidelines
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PROJECTÂ SPOTLIGHT
