Ilham Magazine

Editorial

Ilham magazine aims to inspire women who value their modest lifestyle to participate with current fashion trends in the western world. It encourages Muslim women to experiment and not shy away from fashion trends. Blending modesty with current fashion trends will allow them to get creative in their own style.

The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept

There are three categories of spreads: typography, illustrative, and photographic. For the typographic spread, it is a concept of the author writing and expressing her thoughts on the article as if she is sending a note to the target audience (young muslim girls). The illustrative spread is inspired by a virtual online theme that shows the journey of finding the author’s unique style. The photographic spread takes inspiration from the aesthetic style of Billie Eilish, using a dark theme with an accent green colour as the article talks about her fashion style.

Design concept

There are three categories of spreads: typography, illustrative, and photographic. For the typographic spread, it is a concept of the author writing and expressing her thoughts on the article as if she is sending a note to the target audience (young muslim girls). The illustrative spread is inspired by a virtual online theme that shows the journey of finding the author’s unique style. The photographic spread takes inspiration from the aesthetic style of Billie Eilish, using a dark theme with an accent green colour as the article talks about her fashion style.

The Design Challenge

Concept

There are three categories of spreads: typography, illustrative, and photographic. For the typographic spread, it is a concept of the author writing and expressing her thoughts on the article as if she is sending a note to the target audience (young muslim girls). The illustrative spread is inspired by a virtual online theme that shows the journey of finding the author’s unique style. The photographic spread takes inspiration from the aesthetic style of Billie Eilish, using a dark theme with an accent green colour as the article talks about her fashion style.

The Process

Brand Guidelines

The process consisted of experimenting with different layouts based on various ideations. For the typographic spread, I wanted to play around with how I can boldly express what the article is about since it’s a personal story. For the illustrative spread, I experimented with different concepts and visuals such as going for a hand-drawn style or a digital style. The photographic spread is where I looked for photoshoots of Billie in her bold fashion looks and played around with colour schemes that fit her fashion vibe.

Research

The Solution

Video Stills

The Process

Brand Guidelines

The process consisted of experimenting with different layouts based on various ideations. For the typographic spread, I wanted to play around with how I can boldly express what the article is about since it’s a personal story. For the illustrative spread, I experimented with different concepts and visuals such as going for a hand-drawn style or a digital style. The photographic spread is where I looked for photoshoots of Billie in her bold fashion looks and played around with colour schemes that fit her fashion vibe.

PROJECT SPOTLIGHT

PetLingoPetLingo
Hanyan LuoPetLingo
Interactive
Branding