Hilary MacMillan

Branding

The project task is to redesign a visual identity system for Hilary MacMillan, an existed womenswear brand. The objective is to eliminate the unconformity between the organization's current visual identity and its mission, values, and products, which allows the organization to stand up in its category or competitor.

The Design Challenge

Concept

Research

The Solution

Video Stills

The Process

Brand Guidelines

PROJECT SPOTLIGHT

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