Gamers Unite

Branding
Motion

This is a game conference, dedicated to gamers, E-sport fans, art maniac and other people of similar passion. Create a space for these people to socializing and connecting with each other, as well as provide more influence

The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept

The branding strategy is to depict the event as vibrant, youthful and techy so people break away from the stereotype of gamers being geeks or nerd. The key visuals rely heavily on the official game art, so visitor will be more engage and interested if the event feature something they've played before. The event welcomes people of all age and gender as it is meant for people who enjoys gaming to come and meet new friends. The Gamers Unite conference's goal is to facilitate bonding, reduce stereotype towards gamers and let more people know about the video game industry.

Design concept

The branding strategy is to depict the event as vibrant, youthful and techy so people break away from the stereotype of gamers being geeks or nerd. The key visuals rely heavily on the official game art, so visitor will be more engage and interested if the event feature something they've played before. The event welcomes people of all age and gender as it is meant for people who enjoys gaming to come and meet new friends. The Gamers Unite conference's goal is to facilitate bonding, reduce stereotype towards gamers and let more people know about the video game industry.

The Design Challenge

Concept

The branding strategy is to depict the event as vibrant, youthful and techy so people break away from the stereotype of gamers being geeks or nerd. The key visuals rely heavily on the official game art, so visitor will be more engage and interested if the event feature something they've played before. The event welcomes people of all age and gender as it is meant for people who enjoys gaming to come and meet new friends. The Gamers Unite conference's goal is to facilitate bonding, reduce stereotype towards gamers and let more people know about the video game industry.

The Process

Brand Guidelines

The overall color scheme is black with a dot grid. It can work with any range of bright and saturated colors. The key visuals

Research

The Solution

Video Stills

The Process

Brand Guidelines

The overall color scheme is black with a dot grid. It can work with any range of bright and saturated colors. The key visuals

PROJECT SPOTLIGHT

Designing AddictionDesigning Addiction
Jasmine PlumbDesigning Addiction
Editorial
Communication
IN THE ECHOIN THE ECHO
Michael HuhIN THE ECHO
Interactive
Communication