Endangered Species

Editorial

Information

Endangered Species is an editorial and informational designed booklet that focuses on one of the big main global issues of species threatened with extinction. Through research and analysis, this project uses storytelling, visuals and illustration to engage and raise audience awareness in a fun and educational way.

The Problem

Brand Strategy

The Design Concept

Design Concept

One of the purposes of this project is to define why species are rapidly declining in numbers and becoming extinct. One of the main causes is due to human activities by hunting, releasing invasive species into the wild, overharvesting and pollution. Defining the reasons allows the readers to understand and avoid certain actions to help save endangered species. The layout of the booklet allows the reader to follow each step in a storytelling manner. In addition, the use of colour and illustrations are meant to support the information and engage the audiences with positive and interesting points of view.

Design concept

One of the purposes of this project is to define why species are rapidly declining in numbers and becoming extinct. One of the main causes is due to human activities by hunting, releasing invasive species into the wild, overharvesting and pollution. Defining the reasons allows the readers to understand and avoid certain actions to help save endangered species. The layout of the booklet allows the reader to follow each step in a storytelling manner. In addition, the use of colour and illustrations are meant to support the information and engage the audiences with positive and interesting points of view.

The Design Challenge

Concept

One of the purposes of this project is to define why species are rapidly declining in numbers and becoming extinct. One of the main causes is due to human activities by hunting, releasing invasive species into the wild, overharvesting and pollution. Defining the reasons allows the readers to understand and avoid certain actions to help save endangered species. The layout of the booklet allows the reader to follow each step in a storytelling manner. In addition, the use of colour and illustrations are meant to support the information and engage the audiences with positive and interesting points of view.

The Process

Brand Guidelines

This project is formed in different stages, including research, planning and design. The research process includes defining the target audience, call to action and defining the issues, which helps build the information and topics for the project. While designing, some challenges are deciding on the colour palette and layout structures. In the process, I am constantly changing how the booklet should structure to create an interesting and effective layout that is coherent and smooth in each transition of pages. Overall, I am really happy with how it turned out, and I hope this project can raise awareness of endangered species.

Research

The Solution

Video Stills

The Process

Brand Guidelines

This project is formed in different stages, including research, planning and design. The research process includes defining the target audience, call to action and defining the issues, which helps build the information and topics for the project. While designing, some challenges are deciding on the colour palette and layout structures. In the process, I am constantly changing how the booklet should structure to create an interesting and effective layout that is coherent and smooth in each transition of pages. Overall, I am really happy with how it turned out, and I hope this project can raise awareness of endangered species.

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