DIM SUM

Packaging

The project was to design packaging for a product and lipstick was chosen. With beauty as an ever-growing industry, we draw inspiration from each other and the past. Dim Sum is a lipstick set that features two matte and two satin-finish lipsticks. The packaging draws inspiration from Chinese traditional arts.

The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept

Inspired by the Chinese Operas that used to be featured at teahouses, these performances featured dramatic makeup, fancy head-dresses and beautiful music. While designing the packaging, Drawing ideas from Chinese art; from paintings to sculptures, stamps and fashion and lastly, the traditional art of paper cutting. DIM SUM is based on the Chinese word for it, “點心”. When the words are separated, they mean ‘dot’ and ‘heart’. However, rather than use the word, the brand name features the Chinese symbol for a period “ 。”.

Design concept

Inspired by the Chinese Operas that used to be featured at teahouses, these performances featured dramatic makeup, fancy head-dresses and beautiful music. While designing the packaging, Drawing ideas from Chinese art; from paintings to sculptures, stamps and fashion and lastly, the traditional art of paper cutting. DIM SUM is based on the Chinese word for it, “點心”. When the words are separated, they mean ‘dot’ and ‘heart’. However, rather than use the word, the brand name features the Chinese symbol for a period “ 。”.

The Design Challenge

Concept

Inspired by the Chinese Operas that used to be featured at teahouses, these performances featured dramatic makeup, fancy head-dresses and beautiful music. While designing the packaging, Drawing ideas from Chinese art; from paintings to sculptures, stamps and fashion and lastly, the traditional art of paper cutting. DIM SUM is based on the Chinese word for it, “點心”. When the words are separated, they mean ‘dot’ and ‘heart’. However, rather than use the word, the brand name features the Chinese symbol for a period “ 。”.

The Process

Brand Guidelines

The main container was inspired by steam baskets that dim sum is served in and transformed into a makeup box with a built-in mirror and second layer.The wrapper features a paper cutout of a dragon and phoenix, iconic symbols in Chinese culture and are sculptures often seen at Chinese tea houses now. When opened, the inner pieces of the containers’ designs represent the makeup and headdresses worn by the actresses who performed in Chinese Operas with Dim Sums hidden. Each individual lipstick is created to be like a Chinese stamp featuring the logo and a smoky design.

Research

The Solution

Video Stills

The Process

Brand Guidelines

The main container was inspired by steam baskets that dim sum is served in and transformed into a makeup box with a built-in mirror and second layer.The wrapper features a paper cutout of a dragon and phoenix, iconic symbols in Chinese culture and are sculptures often seen at Chinese tea houses now. When opened, the inner pieces of the containers’ designs represent the makeup and headdresses worn by the actresses who performed in Chinese Operas with Dim Sums hidden. Each individual lipstick is created to be like a Chinese stamp featuring the logo and a smoky design.

PROJECT SPOTLIGHT