Cue

Interactive
Branding

Informed by research into habit formation and behavioural science, Cue is a smart object designed to help users build sustainable, emotionally fulfilling routines through its app-based contextual reminder system. Pleasant to interact with and discrete in its prompts, Cue helps take the stress out of building new habits.

The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept

Poor medical adherence (one’s ability to follow treatment regimens) not only directly impacts quality of life, but can come with a significant financial burden, further adding to stress and impacting health outcomes. Despite our best intentions, these and other routines are often difficult to sustain in the long-term and are influenced by a dizzying array of psychological factors.

Design concept

Poor medical adherence (one’s ability to follow treatment regimens) not only directly impacts quality of life, but can come with a significant financial burden, further adding to stress and impacting health outcomes. Despite our best intentions, these and other routines are often difficult to sustain in the long-term and are influenced by a dizzying array of psychological factors.

The Design Challenge

How can design motivate positive habit-building for prescribed treatments or self-directed routines?

Concept

Poor medical adherence (one’s ability to follow treatment regimens) not only directly impacts quality of life, but can come with a significant financial burden, further adding to stress and impacting health outcomes. Despite our best intentions, these and other routines are often difficult to sustain in the long-term and are influenced by a dizzying array of psychological factors.

Research

Research shows that context, rather than conscious effort, is what prompts repeated behaviours. Furthermore, adherence is sustained by positive emotional associations rather than a practical understanding of treatments. Consisting of two modular devices, Cue harnesses the power of context by transforming the user’s environment through light and haptics, customizable through its companion app. Friendly and discrete, its appearance as a pleasing design object helps users form positive emotional connections to their new routines. Cue Carry can travel with users to help build habits on the go, while Cue Base provides a stable point of return as a home charging station.

The Solution

Research shows that context, rather than conscious effort, is what prompts repeated behaviours. Furthermore, adherence is sustained by positive emotional associations rather than a practical understanding of treatments. Consisting of two modular devices, Cue harnesses the power of context by transforming the user’s environment through light and haptics, customizable through its companion app. Friendly and discrete, its appearance as a pleasing design object helps users form positive emotional connections to their new routines. Cue Carry can travel with users to help build habits on the go, while Cue Base provides a stable point of return as a home charging station.

Video Stills

PROJECT SPOTLIGHT