Bloom

Branding

Communication

Bloom is a branding campaign that partners with local universities in Ontario to educate post-secondary women about the contraceptive resources available to them and encourage them to make informed decisions about their health. Bloom primarily uses Instagram as an accessible platform for information and is promoted through a series of posters and products.

The Problem

Brand Strategy

The Design Concept

Design Concept

Bloom aims to design a powerful yet approachable branding campaign that promotes the benefits and importance of contraceptive methods to young women. Through the use of playful and bold visuals, Bloom de-stigmatizes the taboo and clinical nature of women’s health and creates a safe space for discussion for younger generations. Bloom positions itself as a brand with a strong visual language to attract the target audience. A recurring theme within the brand is the use of flowers, which has been long connected to femininity and growth. Bloom builds on this association and seeks to encourage young women to flourish and develop a sense of self-confidence in their bodies.

Design concept

Bloom aims to design a powerful yet approachable branding campaign that promotes the benefits and importance of contraceptive methods to young women. Through the use of playful and bold visuals, Bloom de-stigmatizes the taboo and clinical nature of women’s health and creates a safe space for discussion for younger generations. Bloom positions itself as a brand with a strong visual language to attract the target audience. A recurring theme within the brand is the use of flowers, which has been long connected to femininity and growth. Bloom builds on this association and seeks to encourage young women to flourish and develop a sense of self-confidence in their bodies.

The Design Challenge

Concept

Bloom aims to design a powerful yet approachable branding campaign that promotes the benefits and importance of contraceptive methods to young women. Through the use of playful and bold visuals, Bloom de-stigmatizes the taboo and clinical nature of women’s health and creates a safe space for discussion for younger generations. Bloom positions itself as a brand with a strong visual language to attract the target audience. A recurring theme within the brand is the use of flowers, which has been long connected to femininity and growth. Bloom builds on this association and seeks to encourage young women to flourish and develop a sense of self-confidence in their bodies.

The Process

Brand Guidelines

With the use of basic visual principles along with considerations of the brand values and mission statement, Bloom creates a compelling brand image that resonates with the target audience. Within the brand guidelines, the primary logo, logo colour variations, colour palette, typography, and visual elements are described in relation to the overall brand. The guidelines serve as a guide to understanding design choices being made and serve as a reference for how the brand should be applied consistently across all platforms.

Research

The Solution

Video Stills

The Process

Brand Guidelines

With the use of basic visual principles along with considerations of the brand values and mission statement, Bloom creates a compelling brand image that resonates with the target audience. Within the brand guidelines, the primary logo, logo colour variations, colour palette, typography, and visual elements are described in relation to the overall brand. The guidelines serve as a guide to understanding design choices being made and serve as a reference for how the brand should be applied consistently across all platforms.

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