Bic Rebrand
Branding
I love good stationary, but by far, the most reliable pen I've used is the Bic Crystal. I loved having the opportunity to "refine" a logotype that I've always associated with quality products. I aimed to address some aspects of BiC's 2022 Horizons strategy, where they aim to shift from manufacture focus model to a consumer value focus model.
The Problem
Brand Strategy
The Design Concept
Design Concept
Design Concept
Design Concept
Design concept
The Design Challenge
Concept
The Process
Brand Guidelines
Research
The Solution
Video Stills
The Process
Brand Guidelines
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PROJECTÂ SPOTLIGHT
