Bic Rebrand


I love good stationary, but by far, the most reliable pen I've used is the Bic Crystal. I loved having the opportunity to "refine" a logotype that I've always associated with quality products. I aimed to address some aspects of BiC's 2022 Horizons strategy, where they aim to shift from manufacture focus model to a consumer value focus model.

The Design Challenge



The Solution

Video Stills