Algos Serif — Bending typedesign

Typography

I have always loved typography and type design. This was a concept I had in my mind for a while, and I was excited to get the opportunity to work on it under the guidance of my professor in YSDN (thank you Zab Hobart!). I wanted to make a serif typeface that could be cut up to have different height variations (also partly inspired by Berton Kramer.

The Design Challenge

Concept

Research

The Solution

Video Stills

The Process

Brand Guidelines