Jasper Tu
He/him

Jasper

Tu

Diamond
Favourite Typeface
Reckless
Favourite COURSE
Interactivity Design 3

Jasper Tu is a digital product designer, specialising in consumer platforms. He has worked on design systems, creator marketplaces, social media, and ecommerce. Driven to improve quality of life and simplify everyday living, Jasper strives to design humane interfaces responsive to human needs and considerate of human frailties.

About my object

I chose a diamond because I’ve always been inspired by the saying, “pressure makes diamonds”. This phrase describes a situation where being under pressure gives someone a chance to demonstrate their potential. Living by this mantra has motivated me to work hard to push boundaries and seek comfort in the uncomfortable, leading to unimaginable growth.

Interactive
Branding

Kumo

Interactive

Kumo is a smart mask and companion app combo that aims to make breathing safer and more comfortable for all, especially those with respiratory conditions.

KumoKumo

Anime North

Branding
Communication

Anime North is a new visual identity for the identically titled convention—a 3-day Canadian convention celebrating Japanese culture, anime, and manga. The brand refresh aims to breathe new life and excitement into an outdated identity with vibrant colours, visual motifs specific to anime and manga, and a new logo.

Anime NorthAnime North